Welcome To Day 2: Website Homepage

 Some pointers to make today’s challenge a success:

Is your home page telling people what your brand does or the transformation it provides?

This is what a brand does: Warm, yet stylish minimalist sweaters.

This is the transformation they provide: Handwoven warm sweaters for women who have an unforgettable, minimalist style. Our sweaters age so well, they’ll remain a staple in your closet for years to come. 

Your customers always buy your transformation first and your features second. 

Stay away from process-oriented or features-focused language and tell your customers how your products/services will change them and the outcome of that.