Welcome To Day 3: Your Secret Sauce

 Some pointers to make today’s challenge a success:

1. Tie your personal story into the startup. Why did you create this startup? Differentiate your startup by adding a human touch and sharing why you built your business and what beliefs are shaped around it. 

2. Have an opinion. People want to know if a pain point compelled you to create your product, or if you have a very specific stance or approach when it comes to your business.

3. Create a customer reference / muse. You can also base your brand off of a muse or a customer that you feel like represents your brand a 100%. You can go through their Instagram or whatever public social profile they have and dig into their interests and personality outside of their interest for your products and create a brand voice around what specifically excites and irks them.