Welcome To Day 4: Social Media

 Some pointers to make today’s challenge a success:

What works marketing-wise for a big brand doesn’t work for a small business.

Big brands have the benefit of years of name recognition or some kind of celebrity influence around it. When you’re a small brand, you don’t have these benefits, so you have to be extra diligent about creating content that engages with people and connects with them on a deeper level. 

I recommend splitting your social media posts 80/20 so that 80% is sharing educational, inspiring, or relatable content that your customer wants to see, and 20% of your content is focused on selling. This distribution can also be applied to your email marketing strategy as well.