Why Your Customers Are Playing Hide And Seek With You

Why Your Customers Are Playing Hide And Seek With You

Death_to_Stock_Digital_Native_13.jpg

Do you ever feel like you’re playing a game of hide and seek with your potential customers? ⠀

You know that your customers are out there, you just can’t seem to find them in consistent droves. ⠀⠀

When you do find your customers, you get super excited because you feel like you’ve just won some kind of scavenger hunt. The high doesn’t last though because you have to start this tiring hunt all over again and find the next customer. ⠀

If this sounds like your reality right now, here’s why you’re having trouble finding a sizable audience for your business —⠀

Your Lead Pool Is Too Small

If you’re having trouble finding potential customers it’s likely because your reach and audience pool aren’t large enough. ⠀

Finding a sizable audience for your business is a numbers game, requiring you to generate a large enough pool to start so that your audience still remains sizable by the time your content filters out your true fans. 

At any given time, only a small sliver of the audience you speak to will be: 

  1. Looking for the exact product that you’re selling

  2. Ready to buy

  3. Ready to buy at your prices ⠀

This means that your audience pool has to be pretty darn large if let’s say, only 1% of your audience is going to fit all 3 of these criteria.⠀⠀

You’re Boring 

Audiences are bombarded with content nowadays so if the delivery of what you’re saying is pretty boring, uninspired, or lacks perspective, your audience is not going to engage. ⠀

Give your audience a reason to give you their attention by prioritizing thoughtful, entertaining content. Don’t let content leave your doors if it doesn’t meet this bar. 

The bar for free content is set really high right now, so if your audience isn’t telling you how exciting or strongly your message is resonating with them, then you have some work to do. ⠀⠀

Get really good at speaking your customer’s language and prioritize creating a bond with them through copy, audio, and video that resonates. 

Communication branded with your unique voice is the #1 thing you need to nail down in order to create an audience-building strategy that works. 

If you can’t communicate how awesome your business is, who’s going to do it for you?

I send Friday emails that’ll turn your startup chase into a victory lap. Sign up here if that’s where you’re heading.

Sophia Sunwoo