Why You Should Have An Entrepreneur Alter Ego
Why You Should Have An Entrepreneur Alter Ego
Is there a Sasha Fierce inside of you?
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Beyoncé used to have an alter ego named Sasha Fierce that would only come out when she was performing on stage. Sasha Fierce captured a more outspoken, fun, and aggressive version of Beyoncé that embodied the stage personality she’s so well known for today.
If you’re an entrepreneur, I think that you should have a Sasha Fierce side of you too.
There should be a different way you go about money, sales, and other arms of your business that’s a bit more aggressive and different from how you usually operate as an individual.
If you’re a penny pincher in your personal life, you have to be a generous spender when it comes to your business. If you’re usually introverted, you need to bring out your best, most outgoing self when you’re selling.
Of course, your business shouldn’t stray too far from who you are, but you should challenge who you personally want to be versus who your business needs you to be.
Is your business barely surviving right now? Would it thrive as your entrepreneur alter ego — the side of you that’s more bold and a go-getter?
Although each alter ego is going to be different for each person, here are the major differences I expect to see in your version of Sasha Fierce.
You’re Not Afraid To Invest In Your Business
If you’re pretty stingy in your personal life and live for the discounts you can get when you step inside a retail environment, I want you to adopt a completely different mindset when it comes to shopping for your business.
1. Don’t go crazy with price comparison
When it comes to making purchases for your business, prices are usually in direct proportion to experience and quality.
Looking for discounts and deals when you’re purchasing support for your business is usually the fastest way to make a terrible investment. Investing in your business should not feel like a shopping spree at Target, so don’t scoff or pump the breaks if the price tag isn’t a steal.
You can’t be the best if you’re injecting your business with beginner or mediocre fuel. Make sound purchases that mix quality and value for your business, it’s worth the investment.
2. Adopt an investment mentality
How many times throughout the year do you drop money on a vacation or some kind of large product purchase or investment just for you?
Most of you can probably count on one hand the number of times you’ve done this in the last year.
You should be making investments in your business way more than you do in your personal life. You can’t get away with making just a few investments in your business throughout the year and expect to see continued growth.
If you’re in the beginning stages of your business, you’ll probably see more opportunities to invest in your growth quite frequently than if you’re in the later years of your business.
Rather than using the decisionmaking framework you use to make investments in your personal life, you should be much more open-minded and generous when it comes to making investments in your business.
Investment in growth is like oxygen for a budding small business — you likely won’t see any tangible transformation unless you put some skin in the game.
You’re Not Afraid To Fail
In line with the investment mentality, if something doesn’t work, whether it’s a campaign, investment, or new hire, you have to be ok with losing.
Failing and losing money may be debilitating when it happens in your personal life, but failing and losing money is going to be a common occurrence if your business is constantly taking action to grow.
Whenever failure happens, you have to move on from it pretty quickly and view it as a byproduct of growing your business.
You can’t let your business failures bruise you or take a couple of notches off of your confidence.
You can’t let losing money consume you with rage and put you on a time-sucking crusade to get your money back.
Steeping in your failure is a waste of time when that time could be better spent on charging forward in your business (time is a limited resource folks).
Without failure, you wouldn’t have guardrails to let you know that you need to take a different turn. Embrace failure, it’s here to help you.
You’re Not Afraid To Try Something Scary & New
Do you hate being in front of a camera or doing podcast interviews? Does the thought of doing a pitch in front of a room full of people scare you?
Would you bypass all these fears if you knew that it would dramatically improve your business in some way?
If your answer is no, it looks like you’re letting your personal vulnerabilities mesh with your business.
If your comfort in your personal life means a permanent cap on your business’ potential, is that worth the sacrifice?
Probably not. If it was, then why did you create your business?
If you’re in this game to build and grow a business for the long haul, getting friendly with fear is going to be an inevitable to-do on your checklist.
Do you have a healthy business or does it need a tune-up? Grab my free checklist to find out.