What You're Missing If Your Business Isn't Skyrocketing
What You’re Missing If Your Business Isn’t Skyrocketing
How to stop burning through your startup’s cash with 0 results to show for it.
SpaceX
Do you have a framework for building a business that’s going to be successful?
Do you have a decision-making framework to guide you towards recognizing and optimizing the ROI from your marketing and sales efforts, operations, financials, and more?
If you’ve never taken a Build A Profitable Business course, program, or worked with a coach before, it’s likely that you don’t have this knowledge base.
(If you went to business school, it’s also likely that you may still not have this knowledge base — business school taught me theory and the definitions of things, but didn’t teach me much about execution and achieving results.)
You don’t have to become an expert marketer or a CFO, but you do need to understand the difference between good work and bad work, and the milestones one should expect to see from a successful sales campaign or a pricing strategy.
If you don’t have this decisionmaking framework of what is good or downright ineffective, it’s likely that you’ll burn a lot of cash on bad hires, and waste your own time trying a bunch of different things until something sticks.
I, unfortunately, have witnessed entrepreneurs hire the wrong marketing people, operations gurus, and more for their business right off the bat and spend months paying them for 0 results.
I’ve seen entrepreneurs blow 5-figures on agency hires who made a lot of pretty presentations but didn’t provide any growth.
When you don’t have a knowledge base on what constitutes a good social media strategy, it’s hard to look past the pretty design and see that the strategy behind it is complete child’s play.
When you don’t have your own knowledge base, you rely on the promises of other people, without an objective North Star that signals when you’ve gone off track.
Create Your Decisionmaking Framework
We now live in a world where you can find hundreds of courses, coaches, programs, and more (including mine) that give you a rundown on what you need to be doing and the results you should be seeing when you apply a certain strategy or amount of effort to your business.
Once you’ve studied up and acquired this knowledge, you should also dabble with execution.
Textbook knowledge is completely different from hands-on knowledge. You will acquire a lot of additional lessons after you’ve seen how your learnings all play out in the real world.
This knowledge will not only inform how you should be delegating work to any hires, but also give you an opportunity to build the foundational pillars of what your brand’s communication style will be like, it's positioning, and more.
I don’t love the idea of letting someone else figure out your company’s voice for you or its 5-year financial trajectory — you should have an initial vision for this, and sometimes this vision won’t come to you unless you’ve spent some time getting your hands dirty during the initial build.
Once you’ve completed these steps of acquiring the appropriate knowledge and executing on it, you now have an agenda for your hires, a structure to gauge the effectiveness of your hires, and a decisionmaking framework on what needs to be done in order to make big strides
Do you have a healthy business or does it need a tune-up? Grab my free checklist to find out.