3 Focuses To Go From Side-Hustle To Full-Time Business Owner
3 Focuses To Go From Side-Hustle To Full-Time Business Owner
If you’re in the midst of turning your side-hustle into a full-time job, you may be wondering how you can tip the scales to become a full-time business owner for good.
One area to hone in on is how you’re spending the limited time you have on your business.
There may be multiple items that you have to tackle when working on your side gig — but are these tasks moving you closer to your full-time transition? Or is it just delaying it?
Here are 3 core items that you should focus on in order to accelerate your transition from side-hustle to full-time business owner.
Invest In Audience-Building
Audience-building is the lifeline of your business, it’s also the ticket out for a side-hustle business.
A small audience will turn into sales here and there, but it likely won’t be consistent. When you have a big enough audience, you have the assets you need to create monthly, recurring revenue for your business.
Monthly, recurring revenue is the core asset you need in order to go full-time.
If you’re not investing your time in audience-building as much as possible, you are omitting the key ingredient you need to bring a steady stream of revenue into your business.
To invest in audience-building properly:
Continuously grow your business’ audience (whether through your social media channels, your email marketing channel, etc.).
Observe what works and nail down an audience-building formula for your business. (Don’t continuously try multiple things without assessing what’s delivering major results for you.)
Use that audience-building formula for your business consistently for the foreseeable future. Consistency = growth.
Start Marketing Consistently
If you want to plant some seeds that’ll pay dividends 3–6 months from now, start marketing consistently.
I’m not talking blogs 2x a month and an email when the mood strikes — I’m talking showing up every single week without fail.
The beauty of marketing in today’s day and age is that you can pretty much automate everything. So if you only have a set number of hours every week to work on your business, create content for multiple days in one sitting and space it out using auto-schedulers like Planoly and auto send/post features on your blog and email marketing platforms.
Whichever marketing tools you decide to use for your business — social media, email marketing, blogging, podcasting, get into the rhythm of doing these things consistently to the point that it’s a scheduled to-do that gets completed every single week.
Your consistency will pay off into a bigger audience, engaged leads, and people who are ready to buy from you.
Make A Transition Plan
Some people are really patient and disciplined about not leaving their current job until they have proof that their new business will support them financially.
Others (me!) are terrible at this and jump ship as soon as the new business seems even remotely viable.
Don’t be like me — there’s nothing more damaging to your business than building it while you’re stressed out about how you’re going to pay your rent, and riding a constant anxiety wave about how much a dinner out with friends will set you back.
Be realistic about your transition if you want to make one. Create a set of criteria very early on that defines when it’s time to go full-time into your business and stick to it. Don’t change it when you have a bad day at work or when the juggling gets tough.
If it’s 6 months of savings, stand by it.
If it’s as soon as you find a part-time job so that you can ditch the full-time job and have more free time to work on your startup, do that.
The transition won’t happen unless you define a start date for your new job — make it real by putting a timer on yourself.
If you want to speed up your transition to full-time business owner, I invite you to take my free 5-day challenge to make more sales.