How To Stay Productive During Low-Cash Months
How To Stay Productive During Low-Cash Months
Wondering what you can do now to prevent a low sales month in the future?
If you’re an entrepreneur in it for the long haul, low-cash months won’t be a complete wash for your business.
If you plan correctly, low-cash months will actually be a productive time that plant the seeds for growth in the future. By taking strategic action during a low-cash month, you can prevent low-cash months from happening again in the future.
Here are 3 things you can do right now if you’re currently facing a low-cash month and want to take action that’ll pay out later. No spending is required to make these happen, just your time.
Get Better At Writing
A small business with great writing and communication skills is like bringing Michael Phelps to a swim meet. Your business will come ahead of the majority of its competitors if you can improve your writing skills.
As a result of improving your writing skills, you’ll in-turn improve your communication skills. When you spend a significant amount of time every week mulling over how you can write something more clearly or more poignantly, that skill transfers to stronger verbal communication as well.
Improving your writing skills has multiple payoffs for your business, you’ll be able to:
Promote your products and services impactfully
Sell more effectively
Communicate more clearly with your team and partners
Delegate better
Speak more poignantly with your customers
If you continuously cultivate this skill, it’ll compound into improvements for multiple arms of your business, from sales, operations, to management.
You don’t need to take a writing class to improve this skill — you just have to show up and practice it as much as possible.
Want some examples of what good writing looks like? Literally go anywhere on the internet and find writers whose writing styles you admire, write a checklist of things they do stylistically and emulate them.
Fill Your Empty Active Audience Cup
In order for your business to make more sales in the future, you have to have an active audience to broadcast it to.
The #1 thing I recommend that you keep yourself busy with when you have a low sales month is to grow your active audience base.
You may already have an audience already, but how much of that audience is active and hot to buy from you right now? If you have a low-sales month right now, probably 0.
You can’t expect a killer sales month by drawing from an empty cup. Take this time to overflow your active audience cup so that you’re swimming in leads the next time you are doing a sales push.
The more time you can spend growing your audience with new, qualified leads, the better prepared you’ll be to avoid a similar low sales month in the future. To make sure that this audience becomes active, follow up on your audience-building efforts with engagement.
Audience-building on Instagram? Use the like, comment, follow method every day to build your audience organically. Once you’ve done that, engage with your audience — slide into their DMs, comment on their posts, get to know them!
Growing your email list? Release multiple blog posts every week to invite readers to join your emails. Once those readers are on your list, email them every week to stay engaged with them.
Cultivate Leads Into Your Inner Circle
In order to keep the new leads you’re bringing to the business engaged, you have to cultivate them into your inner circle.
There are plenty of leads in your audience who are watching you from afar but aren’t seeking you out every time you push out content. They aren’t engaged with your brand. The leads who are watching you afar aren’t going to buy from you.
It’s the leads who are in your inner circle who will — these are the leads who watch and digest all of your content and interact with you.
The more you can expand your inner circle of leads, the stronger your conversions will be when you’re trying to convert your leads into sales.
In order to expand your inner circle of leads, you need to create compelling content and connect with your audience on a deep level.
Take this time to experiment with your content — show up live on your social platforms and see how that performs. See what type of content prompts the most action (is it video, carousel images, beautiful photos?).
How can you push your content beyond the superficial conversations you see all of your competitors pushing and take it to a new level? How can you offer a fresh perspective or even communicate it in a different way?
Once you hack your formula to widen your inner circle of leads, you’ll show up stronger financially in future months.
Want to craft compelling content and convert your audience for more sales? Take my free 5-day sales challenge.