Circa-2010 Marketing That Doesn’t Work Anymore
Circa-2010 Marketing That Doesn’t Work Anymore
You may have used one of these tactics recently…
Daniel Faro
Have you used any of these marketing tactics recently?
Posting a quote caption with a picture.
Sharing links to other articles to help your brand establish authority.
Sharing information and knowledge, but not sharing your own opinions.
Posting content a few times a month, but less than 2 times a week.
Not using video.
If so, you’ve been pulling marketing plays that worked at some point in the 2010s, but aren’t very potent anymore.
If you’ve been using these tactics, you may have noticed that your engagement on your marketing channels hasn’t been stellar. In fact, these channels may not be doing much for your business using these tactics.
This is expected.
Thankfully, there’s a clear reason why these marketing tactics aren’t working for you, which means it’s fixable — here’s what you should replace these tactics with to create a winning marketing plan in 2020.
Quote-Picture Combo
A quote-picture combo doesn’t do much if you’re putting a quote as the caption of a picture. This is fine to do once in a while, but it’s not great if you don’t have a strong brand voice in all of your other posts to anchor it with.
Sharing a quote as a caption doesn’t mean much to your audience if they’re not sure who’s saying it.
Your sister could use the quote “Every success story is a tale of constant adoption, revision and change” as a caption for a picture of her finished knitting project.
That quote caption will have a completely different type of engagement and reaction if the person posting it is celebrating 10 years of sobriety.
Anchoring quote posts with an existing brand personality is so important, otherwise they don’t hold any meaning.
The quote-picture combo is great if you have shareability in mind — your quote should be the picture so that others can reshare your photo.
This is why you see a ton of these on Instagram, they’re honeypots for shareability, reposts, and engagement.
The more shareable your quote picture is, the more it’ll get shared. The more it gets shared, the more attention and interaction your profile will get.
Sharing Information & Links
Sharing links to interesting articles used to be the hip way to show that you were in the know, that you were a thought leader that knew what’s up in your industry.
Doing this now is pretty irrelevant because everyone has access to a plethora of information. In a society where everyone is in the know now, link-sharing and Google-able information aren’t as needed anymore.
What audiences are craving instead is a fresh perspective, particularly your opinion and take on a particular topic — it’s much more interesting to hear a new perspective rather than hearing a replay of what’s already out there.
On top of that, when you have your own take on specific topics, you give your audience a reason to listen to what you have to say and to seek your content out.
If you have a desire to retweet or reshare links of existing news and thought pieces, always accompany it with your take on it, or better yet, write an opinion piece about that topic.
Consistent Presence
Another unfortunate downside of our 24/7 access to information and content is that people forget the content they consume pretty quickly.
When you’re bombarded by over 4,000–10,000 ads per day, it’s really not a surprise — our brains simply don’t have the capacity to entertain remembering everything we’ve seen.
That’s why showing up on your marketing platforms a few times a month isn’t doing you any favors. You’re fighting against a tide of external content that your audience is consuming outside of yours.
The less you show up, the more likely your content is going to be unintentionally pushed out of your audience’s attention.
To combat this, create a sustainable strategy that will allow you to show up on your marketing platforms more consistently.
Even if your baby step is to send a 10 sentence, summary email of your best Facebook posts to your email list once a week, do that. Start somewhere and get the consistency train moving.
Not Using Video
You can technically peep by without using video as an asset for your marketing and sales, but why would you want to?
Videos on landing pages are capable of increasing conversion rates by 90% and 90% of customers say that video helps them make buying decisions.
Opting not to do video isn’t about preference anymore, it’s losing you money if you’re not doing it.
Whether it’s by posting video on your social platforms, emails, or on your sales pages, strategically weave in video into your sales platforms and see the results for yourself.
Are you selling to the max or leaving money at the table for your business? Take my 5 Day Sales Challenge to find out.