Pricing Playbook
Pricing Playbook
Do you struggle with your pricing every few months, or even every day when you’re running your business?
You never feel settled or comfortable with your numbers and you’re wondering what you’re doing wrong. Pricing is a complicated beast to wrangle, but with the right playbook you can price your products or services with complete confidence and satisfaction that you’re not leaving money at the table.
I’ve taken my 14 years of entrepreneurial experience to bring you my personal Pricing Playbook that addresses all the hairy challenges with pricing a new product or service. This playbook will help you:
Price according to brand perception and brand intention, so that you never undersell or overshoot your prices.
Price correctly according to your business’ 5-year financial goals.
Align your pricing with sales psychology and tried-and-true pricing rules that every business owner should follow.
Troubleshoot through adjusting your prices when you’re second-guessing it, or if you’re not seeing as many sales as you’d like.
And as a bonus, you’ll receive access to my Money Mindset module to help you comfortably set the prices that your business deserves, so that you never undersell your product or services.
The playbook includes:
3 video modules to help you price anything.
Bonus video module on Money Mindset.
Bonus Pricing Troubleshooter guide.
2 workbooks and a financial projections template to help you apply my pricing rules to your business.
You’ll receive lifetime access to the playbook. So any update I add to this playbook in the future will be yours.
Not satisfied with the product, or is it completely not up to your expectations? Just shoot us an email at hello[at]ascent-strategy[dot]com. We’ll work with you to get it right, even if it means we provide a full refund.